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BlogTips Tutorial:How to use Twitter
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to...
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How to define a social media strategy
Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event...
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How to define a social media strategy – Part 1:Put your social media strategy...
Defining a social media strategy for an agricultural research center Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to...
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How to define a social media strategy – Part 2:Sell your candy
In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this case study, as: Make research available...
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How to define a social media strategy – Part 3:Sandwich men, flyers and store...
In this Social Media Strategy case study, we learned to put the strategy into the context of the organisation and identified the role of social media in “connecting our target audience to our core...
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How to define a social media strategy – Part 4:Fine-tuning your strategy
In this Social Media Strategy case study, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core...
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Case study: How to define an online communications strategy
Click on image to enlarge A few weeks ago, I facilitated a communications workshop for the Challenge Program on Water and Food (CPWF), a research program from the CGIAR, the global partnership of...
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Case study:Defining an online communications strategyStep 1: Define your...
Click on image to enlarge This case study for the CGIAR Challenge Program on Water and Food, uses a strategic approach looking at the “big picture” overall communications strategy as a first step,...
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Case study:Defining an online communications strategyStep 2: Improve your...
Click on image to enlarge In this case study, we built the foundations for a general communications approach in the first step: the key messages, the target groups, and the tools at your disposal. We...
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Case study:Defining an online communications strategyStep 3: The practical...
Click on image to enlarge In our case study, we define a process to build an online communications strategy, based on a workshop with the CGIAR Challenge Programme on Water and Food. In the first part,...
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